Client:
EuroChem is one of the world's leading mineral fertilizer producers, with ambitious goals to expand its markets and improve branding. To strengthen the company's image and visual identity, the company needed to develop a corporate identity that would emphasize EuroChem's values of innovation, sustainability and high quality standards.
Challenges:
The company needed to update their brand to reflect not only their production capabilities, but also their commitment to sustainability and progress. It became clear that the old visual style no longer conveyed the brand's core messages, making it impossible to communicate effectively with the audience.
Solutions:
Our team developed a new brand identity guide that covered all aspects of the visual identity, from an updated logo and color palette to typography and brand graphics elements. We created a modern and concise style that is easily adaptable to any format - from business documents to digital content and advertising campaigns.
The chips:
Eco-friendly palette: Colors emphasize the company's commitment to sustainability and caring for nature.
Modular design system: Easy to integrate brand identity elements into a variety of media, from packaging to online applications.
Versatility: Each design element can be easily adapted for different purposes while maintaining brand integrity.
Our work has not only refreshed EuroChem's image, but also reinforced their positioning as an innovative and environmentally responsible industry leader.
